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India Spends Big on What It Needs Most to Catch Up to China

The country is building fast in an effort to address gaps in its infrastructure that have long held back its economy. ....

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OCP Group Spends Big in Africa

OCP Group Spends Big in Africa ....

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OOH Summer - Now Near Next - AdWorld.ie

OOH Summer - Now Near Next - AdWorld.ie
adworld.ie - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adworld.ie Daily Mail and Mail on Sunday newspapers.

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Xinhua Infiltrates Western Electronic Media, Part One: Online "Advertorial" Content

Xinhua Infiltrates Western Electronic Media, Part One: Online “Advertorial” Content
Publication: China Brief Volume: 21 Issue: 7
April 12, 2021 01:00 PM
Age: 3 hours
Image: A screenshot of the China Watch advertorial webpage hosted by Foreign Policy magazine
(April 29, 2020) (Source: Foreign Policy).
Introduction
For many years, the People’s Republic of China (PRC)’s state propaganda apparatus has sought to expand its influence among foreign audiences as part of a broader effort to achieve greater “discourse power” (话语权,
huayuquan) for the Chinese Communist Party (CCP) internationally (CACR, December 15, 2020). One component of this effort has been the practice of “borrowing foreign newspapers” (借用海外报刊,
jieyong haiwai baokan) to promote Beijing’s preferred messages a practice pursued both through the cultivation of foreign reporters and media figures, as well as through the direct purchase of “advertori ....

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