A multi-billion-pound spending spree is to begin on Bounce Back Monday as shops reopen in the next step towards freedom.
Up to seven million shoppers are expected to flood the high street and take advantage of extended hours and price cuts on the first day of opening after lockdown.
Analysts predict £4.5billion will be splurged in the first week amid enormous pent-up demand .
Fashion chains, hairdressers, nail bars, electrical retailers, department stores, gyms and other non-essential outlets are chasing a share of the spree.
Crowds of shoppers are seen on Oxford Street on December 2, 2020 in London, England
Pubs, cafes and restaurants will also open again for outdoor food and drink – and alcohol takeaways – on what some have dubbed the Glorious Twelfth .