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Liqueur and speciality spirits brands to watch in 2021


Liqueur and speciality spirits brands to watch in 2021
22nd December, 2020 by Nicola Carruthers
This article is over multiple pages: 1 234
The role of liqueurs and speciality spirits has never been more important as consumers get creative with cocktails at home. But which brands should you look out for in 2021?
The boom in popularity of at‐home cocktails this year has catapulted liqueurs and speciality spirits into the spotlight. With on‐trade venues shut around the world because of the pandemic, consumers experimented with making cocktails at home as many brands ramped up their efforts to offer recipes and masterclasses online.
However, liqueurs will see sales take a hit in 2020, reversing the slight growth the sector saw in 2019. Euromonitor International forecasts liqueurs will drop 13% to 105.8m cases in 2020, but rise by 1.5% in 2021. ....

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