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Bumbu is UK on-trade's leading super-premium rum - The Spirits Business

Sovereign Brands founder Brett Berish reveals the driving forces behind Bumbu, the top-selling super-premium rum in the UK on-trade. ....

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Pernod to distribute Sovereign Brands in UK - The Spirits Business

Bumbu Rum owner Sovereign Brands has secured a distribution deal with Pernod Ricard UK, and will launch a whisky in the UK in July. ....

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Pernod Ricard UK to Distribute Sovereign Brands' Portfolio

Pernod Ricard UK to Distribute Sovereign Brands' Portfolio
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Sovereign Brands' Scotch 'The Deacon' Launches With Pernod Ricard Collaboration

Sovereign Brands' recent first foray into whisky is a new blended Scotch called The Deacon, made from hand-selected whiskies from Scotland’s Islay and Speyside regions. ....

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Pernod Ricard to Reinforce Its Partnership with Sovereign Brands, Strengthening its US Market Exposure and Boosting Its Consumer-Centric Innovation Pipeline

Regulatory News: Pernod Ricard (Paris:RI) announces today that it will significantly increase its minority stake in Sovereign Brands' portfolio of super premium wine and spirits brands. This additional ....

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