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WORCESTER For owner Ross Bradshaw, New Dia Cannabis Supply Co. is the antithesis of the typical retail marijuana shop.
First, it is not backed by a parent company with deep pockets. In fact, the only “parents” involved are Bradshaw’s particularly his father, Richard, who poured concrete, put up fencing and acted as a general contractor along with his son to get the shop ready.
Secondly, it is not vertically integrated, but is what Bradshaw calls “a playground” where more than a dozen different companies will peddle their product and develop their brands.
Third, and most importantly, it is owned by a local, minority business owner in an area disproportionately impacted by the war on drugs.