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Shades of Canada Campaign is back News provided by Share this article A Plus Creative and Estée Lauder Canada Collaborate Again TORONTO, June 9, 2021 /CNW/ - Toronto digital ad agency, A Plus Creative has collaborated once more with longstanding partner, Estée Lauder Canada to create part two of #ShadesOfCanada, their highly successful Double Wear Stay-In-Place Makeup campaign. Created to illustrate product performance and showcase shade inclusivity – the campaign features 8 competing and non-competing Canadian athletes of different ages and ethnicities. (L-R) Anastasia Adani (A Plus Creative), Susy Brown (Estée Lauder Canada), Phylicia George (Athlete); Alannah Yip (Athlete); Hannah Kelly (Estée Lauder Canada); Julie Sutherland (Estée Lauder Canada). (CNW Group/A Plus Creative Inc.) ....