Media & Marketing - McDonald's gets into the holiday spirit with #TheChristmasBringers and two mouth-watering new burgers. By Romanita Oprea As every year, McDonald's
is dedicated to the artistic heritage of Eastern European film and New Media. The agenda of goEast, conceived as a forum of East-West dialogue, is dominated by questions of (multiple) European identities and processes of rapid social and political transformation.The participants from Central and Eastern Europe presented virtual reality and 360 projects curated by the XR pioneer Georgy Molodtsov. The Open Frame Award prize, granted by the BHF Bank Foundation, beckons the best immersive work evaluated by an international jury.
For the creative team, The Spheres City is the first interactive computer-generated VR experience and being part of the GoEast community is a recognition of the innovative quality of the work.