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Sunday Market to Instagram: Kashmir's Thriving Thrift Culture Redefines Fashion

Kashmir's evolving thrifting culture transcends tradition as locals like Tahir and online entrepreneurs like Arqam and Sahil embrace sustainable fashion. Tahir's journey from Sopore to launching 'Sopore Thrift' highlights the region's growing affinity for second-hand treasures. In the digital realm, Arqam's success with 'Thrift Anantnag' and Sahil's two-year venture underscore the intersection of social media, sustainability, and budget-friendly shopping. The Sunday Market, a cornerstone of Kashmir's second-hand market since the early 2000s, continues to thrive, offering affordable options to diverse customers. Online pioneer Syeda Sakeena challenges fashion norms with 'The Vintage Valley Store,' emphasizing uniqueness over imitation. Generational businesses, like Faisal and his father's wholesale legacy, further enrich Kashmir's thrifting tapestry. As thrifting gains momentum, the region's unique blend of tradi ....

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