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Soom Soom expanding via ghost kitchens


Provided
April 27, 2021
Thanks to its partnership with C3, an omnichannel food and beverage platform, Soom Soom Fresh, a family owned Mediterranean brand in Los Angeles, is expanding its presence nationwide via digital kitchens and food halls.
Acting as a brand incubator for the first time, C3 will amplify Soom Soom Fresh market share across the U.S., alongside its own national culinary brands including Krispy Rice, Umami Burger and Sam s Crispy Chicken.
We approached Soom Soom Fresh after their incredible food became a mainstay at our offices and have a deep respect for the love and care they put into every meal, Sam Nazarian, CEO and founder of C3, said in a company press release. We look forward to making Soom Soom Fresh widely available to consumers while honoring the quality and authenticity that make it so unique. ....

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