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23rd December, 2020 by Phoebe French
Industry body Wines of Argentina (WofA) has made progress in its aim to raise the profile of Argentine wine abroad, hosting over 50 digital events and launching a new podcast.
WofA said it is well on its way to achieving the objectives set out in its business plan in August. The two-year plan centres on strengthening the global positioning of the country’s wine industry through digital marketing and generating business opportunities for its members.
It is also focused on establishing a digital presence for Argentine wine (vino Argentino) “with much greater force”.
With Covid-19 curtailing travel opportunities, WofA has successful hosted over 50 digital events, reaching winemakers, educators, consumers and the trade, with the campaign particularly centred on the US and China.