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Soju pop-up captivates Hong Kong with flavorful cocktails

HONG KONG — A soju-themed pop-up store dedicated to Korea’s signature distilled spirit has recently been opened by drinks giant HiteJinro in the bustling heart of Causeway Bay, Hong Kong. ....

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K-wave pushes exports of soju, Korean distilled spirit, to new heights amid falling consumption in South Korea

Soju, the popular Korean distilled spirit, is riding the K-wave overseas – including Hong Kong, where bartenders are mixing the rice spirit into cocktails and the drink has its own pop-up store. ....

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