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Print needs to wow but still look amazing as trends come and go. In this article, authored by Cheryl O’Meara of Print Pattern Archive and provided compliments of textiles expert and WhatTheyThink contributor Debbie McKeegan, O’Meara explains how Print Pattern Archive’s Hipstorical initiative, with designers and print teams, is contributing to a circular economy. As part of the initiative, the group leveraged generative artificial intelligence (gen AI), playing with ancient techniques like batik and drawing inspiration from its incredible archive. A world first in design mash up with analog and digital riding shotgun! A terrific example of how AI can springboard designers’ work, resulting in even more spectacular results in a shorter timeframe.

William morrisKaren millenCheryl omearaMorris coCherylo mearaPrint patternPrint pattern archiveSoho houseSoho house manchester