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Co-op Lists Vegan-Friendly Mrs Crimble's Soft Oaty Bakes

Co-op Lists Vegan-Friendly Mrs Crimble's Soft Oaty Bakes
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New product showcase 2021: Airly slashes GGE with Oat Clouds, Lovenature Organic rolls out new retail line and Baldor launches veggie-forward culinary snacks

Airly Foods claims its Oat Clouds will remove between 18g-21g of Co2 from the air with each box sold; Lovenature Organic’s mission to get high quality ingredients into the hands of everyone is bolstered with a new retail line; and veggies get a makeover as guilt-free on-the-go snacks. ....

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Bakery NPD: the latest in desserts, doughnuts and biscuits

By Helen Gilbert2021-05-26T08:13:00+01:00
Source: M&S
Bakers, retailers and manufacturers are hoping to tempt consumers with an array of sweet treats as summer beckons.
From shortbread biscuits, Lotus Biscoff cheesecakes and frozen desserts to nostalgic sweet shop themed doughnuts and new hybrid bakes, there’s a product to suit all tastes and dietary requirements.
Here’s our pick of the latest NPD bakery:

Jonuts, Pladis
Pladis is jumping on the hybrid bakery trend with the launch of Jaffa Jonuts – a doughnut and Jaffa Cake mix-up. The Jonuts feature a light sponge ring with dark chocolate on top and an orange flavoured filling. They’re available in Tesco on 16 May in sharing boxes of four (rsp £1.99) as well as individually wrapped ‘snack packs’ (rsp 60p) designed to help retailers to drive impulse sales. ....

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Mrs Crimble's Unveils New Vegan-Friendly Snack

11th May 2021
Mrs Crimbleâs, the gluten-free bakery brand owned by Ecotone UK, has launched a new vegan-friendly snack made with oats â one of the fastest-growing product ingredients across packaged grocery.
The Soft Oaty Bakes with Chocolate (RRP Â£2.25, 160g) are claimed to be a good source of fibre and offer a low-calorie treat option at 155 calories per bake.
The product went on sale in Tesco stores in a multi-pack of four bakes ahead of Coeliac Awareness Week (10-16 May).
Mrs Crimbleâs is supporting Coeliac Awareness Week with a multi-channel digital campaign, titled #NoFilter. It is said to reflect the brandâs philosophy that gluten-free is all about âreal great taste, real benefits and real eating experiencesâ. ....

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