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Former Associate Editor of The Horseman And Fair World, Gordon Waterstone, has been hired as a freelance Editorial Specialist to assist the U.S. Trotting Association with editorial contributions to Hoof Beats and Youth Beats magazines, the newsroom on the USTA s website, content for the Harness Racing Fan Zone, social media and other projects.
“We’re excited to have Gordon on board; he’s an excellent addition to the team,” said USTA Director of Marketing and Communications Dan Leary. “He’s a Hall of Famer, two-time Hervey Award winner and a former track publicity director who has a wealth of writing experience, extensive knowledge about the industry and a vast network of contacts within it.
Advanced guide to creating an editorial calendar that boosts conversions Advanced guide to creating an editorial calendar that boosts conversions A six-step guide that will help you create a successful editorial calendar that optimizes quality, team functioning, and helps boost conversions.
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Content creation can be an overwhelming task for websites/blogs that need to push out content on a daily basis, to a consistent audience.
‘Quality’ exceeds ‘Quantity’ and webmasters and content creators should absolutely follow that to make sure they’re not churning low-quality content pieces for their audience. This is where the requirement of an ‘Editorial Calendar’ comes in.