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Ferry discounts and cheap beer: the perks of being a shareholder Many public companies have pulled back but some still offer additional incentives about an hour ago Provided that you own at least 1,000 shares in ferry operator ICG, you will be entitled to a 20 per cent discount on the cost of a passenger- and car-ferry service between Ireland and Britain, among other benefits. Photograph: Niall Carson/PA Wire
It’s obviously not a reason to invest in a stock, but shareholder perks can offer a little bit of an upside, particularly, perhaps, when your investment may be otherwise underperforming. While many public companies have pulled back on these perks – back in the day the Smurfit Group used to run shareholder golf days, while the Gresham Group gave discounts of up to 20 per cent on food and accommodation – some still offer additional incentives. ....