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My Food Bag float: Lacklustre sharemarket launch for meal kit maker


Photo: My Food Bag 2019
The company s shares initially traded at $1.75 each, down 10 cents on the issue price, and have fallen as low as $1.69.
Speaking to RNZ before trading started chief executive Kevin Bowler said it was the culmination of a lot of work to achieve a long standing ambition.
We re pleased to have got to today, it s been something we ve been planning on and thinking about for a long, long time.
A traditional listing event, including the ringing of a bell to symbolise the start of trading, was not held because of Covid-19 restrictions in Auckland.
Kevin Bowler says the stock exchange launch has been a long-held ambition. ....

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How tasty is the My Food Bag IPO offer?


My Food Bag has a humble origin story.
Photo: Nadia Lim / Facebook
After winning the second season of MasterChef NZ, Nadia Lim and her husband Carlos Bagrie teamed up with entrepreneurs Cecilia and James Robinson and former Telecom chief executive Theresa Gattung with an idea for a meal kit company, which delivers recipes and corresponding ingredients to homes all around the country.
With first mover advantage in a fledgling industry the company flourished: within four years it had won a sizeable investment from private equity group Waterman Capital, which took a 70 percent stake in 2016 for nearly $36 million.
Now, just five years on, it s been valued $448.5 million as it prepares to go public. ....

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