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Luxury bedding doesn t come cheap. Even in the direct-to-consumer space which is leaps and bounds more affordable than traditional retailers like Frette, which marks up its sheets by as much as 220% finding genuine deals and good values still isn t easy. Enter Brooklinen Launched on Kickstarter in April 2014 by husband-and-wife team Vicki and Rich Fulop, Brooklinen immediately struck a chord with shoppers who could never find high-quality products at reasonable price points. The outcome of the [Kickstarter] campaign was extremely successful, Vicki Fulop told Insider Reviews. We set our goal at $50,000, and we wound up selling $237,000 in sheets. It was surreal we couldn t believe it. ....