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Most product teams commonly adopt a feature-centric mindset, finding them convenient for brainstorming, drafting requirement documents, and integrating into backlogs and ticketing systems. In this article, Andy Budd shows how fixation with features might be holding you back and how making a few small tweaks to your process could make an entire world of difference. ....
The so-called “Double Diamond” is a great way of visualizing an ideal design process but it’s just not the way most companies deliver new projects or services. Andy Budd proposes a new “Double Diamond” idea that better aligns with the way work actually gets done and highlights the place where design has the most leverage. ....
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