Based upon the complete mix of British AM/MW, FM, and DAB stations, 83 percent of the 16+ population surveyed by Edison Research listened to radio in the last week. By age group, this breaks down 80 percent for people 16–34; 84 percent for 35–54; and 80 percent for 55 and older.
The new Smart Audio Report Australia finds that 24% of smart speaker households own three or more of the devices, compared with 13% of smart speaker households that had three or more of the devices in 2020. Currently, smart speaker households in Australia own an average of 1.9 of the devices.
The Smart Audio Report Australia 2021, the first robust study of smart speaker usage, attitudes, and behavior, was commissioned by major sponsor Commercial Radio Australia (CRA), with TalkVia, and conducted by Edison Research. Findings were presented in a webinar by Megan Lazovick, Vice President at Edison Research, and Jaime Chaux, Head of Digital at Commercial Radio Australia.