/PRNewswire/ The "United States Smart Home: Consumer Purchases and Preferences" report has been added to ResearchAndMarkets.com s offering. This consumer.
Half of U.S. Consumers Own At Least One Smart Home Device, Reports NPD
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Smart Home Device Ownership by Type PORT WASHINGTON, N.Y. (PRWEB) February 17, 2021 According to the latest Home Automation Ownership & Usage Report from NPD’s Connected Intelligence, half of U.S. consumers own at least one smart home device, up from 35% in January of 2020. While security cameras remain the most commonly owned smart home device, NPD’s Retail Tracking Service data reveals the largest sales gains in 2020 were seen in security systems (+44%), smart garage door openers (+21%), and smart lighting (+19%). [1]
Security is a key motivator in smart home device purchases, and as such security cameras have been the leading volume driver for the past four years. In fact, they made up nearly one out of every four smart home device purchases at retail in 2020, the most of any device type. However, as many consumers shifte