Live Breaking News & Updates on Smart Core

Stay updated with breaking news from Smart core. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.

How Mahindra the Indian SUV brand is reinventing itself again


0
Comments
When the Scorpio was launched in 2002, we called it the biggest step forward for Mahindra & Mahindra (M&M) in 50 years, and it certainly was, leapfrogging the brand into a new era of products. Since then, the company has gone from being a rural player to more of a mainstream one, with a string of contemporary products which were a mix of hits and misses. But, more importantly, the success of the Scorpio gave M&M the confidence to embark on a spate of global acquisitions and alliances, and venture into new territory like two-wheelers and M&HCVs.
But did the company spread itself too thin? Were these new acquisitions a distraction from its core business? That’s the current company view, after the old guard handed the baton over to new leadership that is taking a radically different approach. Non-core businesses are being shed to concentrate purely on what made Mahindra great in the first place – full-blow ....

United Kingdom , Pratap Bose , Rajesh Jejurikar , Anish Shah , Uli Stuhec , Tata Motors , Mahindra Group , Smart Core , Advanced Driver Assistance Systems , Born Electric , Mahindra Automotive Design Europe , ஒன்றுபட்டது கிஂக்டம் , பிரதாப் போஸ் , ஆநிஶ் ஷா , டாடா மோட்டார்கள் , மஹிந்திரா குழு , புத்திசாலி கோர் , பிறந்தவர் மின்சார ,