The concept of a contemporary, boutique motel, either as a new build or retrofit, that commands sizably higher-than-market rates started to become a trend in the 2010s but has grown since the pandemic. Spurred on by a core psychographic of drive-to-vacation culture amongst Gen X and millennials, in the United States we are seeing multi-property brands like Bluebird and Urban Cowboy achieve success by opening exquisitely decorated lodges in sought-after rural areas near major cities. Then there are a host of independents gracing the covers of travel magazines such as The Vagabond Hotel in Miami, The Dive Motel in Nashville, Skyview Los Alamos in California and Thunderbird in Marfa, Texas.
PureWow Editors select every item that appears on this page,, and the company may earn compensation through affiliate links within the story You can learn more about that process here. Yahoo Inc. may earn commission or revenue on some items through the links below.Read the original article on Purewow. While the big three of Los Angeles, San Diego and San Francisco get all the glory out west, California is loaded with small town, quirky charm up and down the diverse 1,264-mile coast. And with the
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