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Adobe
Brands are interested in rewarding customer loyalty by providing customers with an exceptional experience across all channels that leaves customers feeling emotionally connected, but what else can brands do to reward their VIP customers. According to a report from SaaSScout, loyal customers will spend up to 67% more, purchase in larger quantities, and make more frequent purchases than new customers. The report also revealed that 65% of sales revenue comes from loyal customers. Loyal customers really are VIPs, and are the most valuable customers a brand can have.
Mark Wood, CEO of National Pool Fences, told CMSWire that many brands make the mistake of thinking that once the sale is complete, the customer journey ends. This isn t the end of the customer journey, and if you want them to feel valued, spread the word of your awesome business, and return as customers in the future, you need to treat them as VIPs, not just a sale. This article will look at 5 ways a brand