In the months when chocolate bars can all too easily melt in your hand, sugar confectionery – that much-loved accompaniment to many a car journey – has
3rd June 2021
Mars Wrigley is adding a Sours variant to its Skittles Giants range in response to consumer demand.
Skittles Giants Crazy Sours will roll out next month July in a £1 PMP treat bag (125g), a 141g value pouch and 170g grocery pouch.
Victoria Gell, fruit confections brand director, said: “The creation of Skittles Giants Crazy Sours is a direct result of what our consumers have been communicating to us following the launch of Skittles Giants last year.
“We feel the Sours range satisfies shoppers’ desire for variety, whilst delivering true innovation. With shoppers now being able to get together in social environments, we wanted to offer a product that people could share and enjoy during those all-important moments together.
Skittles adds sour variant to Skittle Giants range Print
2nd June 2021
Mars Wrigley is set to launch Skittles Giants Crazy Sours, following research which found that sour flavours are the most incremental flavour in the sugar confectionery category.
The variant will be available from July in a £1 price-marked treat bag (125g), a 141g value pouch (£1) and 170g grocery pouch (£1.49).
Victoria Gell, fruit confections brand director, said: “The creation of Skittles Giants Crazy Sours is a direct result of what our consumers have been communicating to us following the launch of Skittles Giants last year.
“We feel the Sours range satisfies shoppers’ desire for variety, whilst delivering true innovation. With shoppers now being able to get together in social environments, we wanted to offer a product that people could share and enjoy during those all-important moments together.