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Virtual stores: a relevant solution between physical and digital shopping Kristel Milet Share: Dior Parfums, Clarins, Charlotte Tilbury… virtual cosmetics stores are flourishing on the web, reinventing the online experience. As shopping in physical stores is hindered by current regulations, brands respond with digital solutions to recreate proximity with customers. A few days before the November lockdown in France, Clarins launched a first virtual store before spreading the concept across Asia and in Dubai. In just a few clicks, web users are immersed in the brand’s world, surfing as they wish, just like they would in a physical store. ....