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brand studio lifestyle: Banking on Gen Z-focused styles, Brand Studio Lifestyle registers 132% YoY sales growth

Brand Studio Lifestyle (BLS) reported a 132% YoY growth in October, shipping 43 lakh pieces, primarily Gen Z-focused styles. The company added eight lakh new customers via online channels. Despite market slowdown, 65% of BLS s revenue comes from Tier II and III cities, attributed to the growing demand for youth-centric fashion.

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Brand Studio Lifestyle: Highlander, Tokyo Talkies owner Brand Studio Lifestyle eyes Rs 2,000 Cr GMV by end of FY24

Brand Studio Lifestyle, the owner of popular brands like Highlander and Tokyo Talkies, has set a target of achieving a Gross Merchandise Value (GMV) of Rs 2,000 Crores by fiscal year 2024. The company is already on track to reach this goal, with its flagship brands generating an annual run rate of Rs.1900 Crores.

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Brand Studio Lifestyle posts Rs 1320 crore GMV in FY23, eyes Rs 2000 crore by end of FY24, says CEO

Brand Studio Lifestyle posts Rs 1320 crore GMV in FY23, eyes Rs 2000 crore by end of FY24, says CEO
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Brand Studio Lifestyle eyes Rs 2,000 cr GMV by end of FY24, Retail News, ET Retail

Started in 2015, Brand Studio Lifestyle has shown a compounded annual growth rate (CAGR) of 38% and a continuous expansion of its operations. In the current fiscal year, the company anticipates a 30%+ year-on-year growth rate from existing channels and categories and additional growth from new business initiatives.

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