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All the latest martech and adtech news this week from Zeta, Terminus, mParticle, ActiveCampaign, Qualtrics, Qlik, Sitecore and BlueShift.

Jake baileyDavid raabDavida steinbergSteve tzikakisBlueshift smarthubAbi yadavJason vandeboomMike caponeMark garrettMichael katzSitecore health cloudPalo alto networksZeta marketing platformData cloudNew england patriots all proSitecore experience manager cloud