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Can the Amazon Stranglehold on Shoppers Be Loosened Post-COVID? Survey Says: YES


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SAN FRANCISCO, April 27, 2021 /PRNewswire/  Sitecore®, the global leader in digital experience management software, today reveals that 40% of U.S. shoppers would like to reduce the amount of shopping they do on Amazon.
Sitecore s survey of over 2,000 U.S. consumers, conducted by global research specialists Advanis, reveals that 30% feel guilty after they ve shopped on Amazon. Younger generations harbor significantly more buyers remorse about their Amazon purchases, with Gen Z most likely to feel guilty (43%), followed by Millennials (37%) and Gen X (34%). By contrast, 86% of Baby Boomers say that after shopping on Amazon they feel pleased I got what I wanted. End of story. ....

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Gartner's latest digital experience platform report highlights leaders and challenges in software market


Gartner s latest digital experience platform report highlights leaders and challenges in software market
Five software vendors sit in the research firm s latest Magic Quadrant for DXP platforms but a call for more modular, integrated and best-of-breed approaches dominates report
The research firm’s latest
Magic Quadrant for Digital Experience Platforms 2021 lists five vendors in the top quadrant for both leadership and completeness of vision: Adobe, Acquia, Episerver (now Optimizely), Sitecore and Liferay. Core capabilities each vendor had to adhere to in order to be featured include content management, account services, analytics and optimisation, customer journey mapping, personalisation and context awareness, customer data management, cloud capabilities, security and access control and multi-experience support. ....

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