linkedin SIP Abacus, a skill development program for children, has awarded its creative duties to Mullen Lintas. The account was won following a multi-agency pitch. Mullen Lintas Bengaluru office will handle the mandate. The scope entails building the brand via advertising and increasing visibility on social media. Dinesh Victor, founder and managing director, SIP Academy India, said, “We are confident that our association with Mullen Lintas will help not just raise the awareness of SIP Abacus brand but also will let more Indians come to know the power of the Abacus program.” Sibi Sekhar, director, SIP Academy India, added, “We are delighted to have Mullen Lintas on board as our agency and we look forward to their well-known branding and communication expertise to take our flagship brand SIP Abacus closer to children and parents aligning with our powerful vision.”