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Win two free tickets to London

This content has been prepared by Singapore Airlines and is being published by NZME as advertorial. Singapore Airlines celebrates new NZ-UK Gatwick services. ....

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Singapore Airlines is Using Technology to Transform the Traveler Journey

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Singapore Airlines has been an early adopter of technology and has long embraced its potential to enhance its customers’ journeys. In 2018, the airline launched a digital innovation blueprint, boosting its digital capabilities with the promise of enhancing the very core of the Singapore Airlines experience: its service culture. The following year, Singapore Airlines opened KrisLab, its digital innovation lab, which serves as a collaborative workspace for staff to think outside the box and develop innovative ideas using technology to enhance its offerings.
“Even before the Covid-19 pandemic hit globally, digital transformation in the customer journey has been a big part of what we do,” said George Wang, the airline’s senior vice president of information technology. ....

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