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QBE launches new brand platform and integrated campaign

QBE launches new brand platform and integrated campaign
May 12, 2021 10:52
QBE Australia Pacific has launched a new brand platform, along with an integrated campaign, created by The Core Agency.
The new platform, “Before & After” looks to “give people confidence to achieve their ambitions by being there for them – Before & After, and everything in between”, according to a release.
The new brand platform, visual identity, plus brand and product advertising campaigns will be rolled out progressively across the QBE Asia Pacific region. The new platform direction covers home and vehicle, business insurance, speciality products and people at risk.
Part of the new campaign’s OOH offering ....

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QBE Australia Pacific launches new 'Before & After' brand platform via The Core Agency

Independent creative agency, The Core Agency, has created a new brand platform for QBE Australia Pacific (AUSPAC).

Now in their seventh year of partnership, the agency has expanded upon its previous consumer work to create a new core idea to be used across all areas of the QBE AUSPAC business. The new direction is being progressively rolled out across home and vehicle, business insurance, speciality products and people risk.
Developed using insights from across the organisation, the new ‘Before & After’ brand platform conveys that QBE does more than just offer insurance. It gives people the confidence to achieve their ambitions by being there for them – Before & After, and everything in between. QBE sees insurance as not just a transaction, but an enduring partnership. ....

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EasyFlowers and The Core Agency launch new 'easy to forgive' campaign

EasyFlowers and The Core Agency launch new 'easy to forgive' campaign
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

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OH F*CK! EASYFLOWERS launches fresh new campaign via The Core Agency

OH F*CK! EASYFLOWERS launches fresh new campaign via The Core Agency
campaignbrief.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbrief.com Daily Mail and Mail on Sunday newspapers.

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