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Former Red Bull creative joins Ribble Cycles Prolific North prolificnorth.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prolificnorth.co.uk Daily Mail and Mail on Sunday newspapers.
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Ribble Cycles has appointed Simon Picton as its new head of creative.
Picton has previously worked for world-class companies including BBC, SKY and more recently at Red Bull Media House holding the role of senior creative manager. Ribble’s appointment of Picton is aligned to a dynamic strategic vision and business plan – which has seen an ever-increasing demand for their award-winning, world-class range of bikes. Picton’s extensive 20 year creative experience will further enhance Ribble’s leading proposition ensuring the 124yr British bicycle brand remains at the very forefront of digitally led multi-channel commerce, cutting edge design, innovative content and creative direction.