Branding for young people is full of pitfalls, from appearing patronising to engaging in cliches. The new visual identity for the National Youth Orche.
The orchestra’s new bespoke wordmark was designed to counter “the fine historic serifs and polite approaches that proliferate the orchestral brand world”.
Brand design agency [SomeOne](https://someoneinlondon.com/) has recently unveiled its new identity for the [World of Wedgwood](https://www.worldofwedg.
A tactile suite of photography reveals the “highly evocative and visceral pull” of pottery making throughout an identity reflective of the whole Wedgwood offering.