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The death of the lavish tech party - and why that might be a good thing

The most valuable companies are spending hundreds per head on virtual Christmas parties 23 December 2020 • 9:12am Salesforce is known to treat customers who attend its Dreamforce event to A-list perfomances, like Alicia Keys in 2019 On any other year, the festive season would see the streets of San Francisco jammed with Uber cars ferrying 20-something tech workers and their plus ones to various lavish Christmas parties thrown by some of the wealthiest companies in the world. For those without an all access employee credential, the quest to find a spot on the guestlist for Facebook, Pinterest or SpaceX’s soiree had become something of a winter sport.  

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