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The seven-year-old company hasn t yet made a profit. tesla is about to have competition with nissan and chevy rolling out models this fall. the car vuning. it s running. you can t hear anything. reporter: silent on start-up. they are soon to be at a dealer near you. electric cars. ad executive mark fable couldn t resist. this is the tesla rosa. what possessed you to buy it? it is fun to drive. it is extremely fast. the fastest car i ve ever driven. reporter: with a list price of over $100,000 the tesla is beyond reach for most. but there will be other options. if more drivers go from the pump to the plug, will power grids withstand the energy drain? ....
Car maker testla went on the market this week. it is the first american ipo maker since ford in 1976. testla is about to have competition with nissan and chevy rolling out models this fall. cnn alison s cassa investigates. it is running. reporter: silent on start-up. they are soon to be at a dealer near you. electric cars. add executive, mark fabel, couldn t resist. reporter: what made you buy ....