“Kirana King works as a grocery retail store aggregator for kiranas. We focus on empowering and enhancing the retailer’s quotient by ensuring seamless supply chain efficiencies at shelf management level. We also help them connect the dots of the entire consumer journey for creating outreach to their end consumers with a mix of tech and RaaS-based interventions,” Anup explains.
The workings
Kirana King works with leading FMCG brands, regional, and local brands to help retailers build product selection based on the availability on their shelves, create consumer connect, and build brand marketing efforts.
Anup says Kirana King connects brands, retailers, and consumers in the grocery industry space as an aggregation platform covering a 360-degree loop. The platform covers major touchpoints of the entire experience, including the retailer and the end consumer.