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Reprehensible at every single level. i think i take it personally as everyone in our company does and we are committed to making it right. the announce mountain we made yesterday about closing our stores, 8,000 stores closed, to do significant training with our people is just the beginning of what we will do to transform the way we do business and educate our people on unconscious bias. that s a lot of corporate speak but i m going to talk to somebody who can break that down and tell us what that means. just the beginning of what we can do to transform our company. this is a company that spent years taling to make include sift a core part of its brand. are starbucks proactive measures going to help gain the public s trust? or the trust of non-white americans, of african-americans? joining me now is one of the organizers of the black lives matter movement, mckesson andnd whering interpret brian collins, he has brand design company collins which designed or influences many of the thing ....