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Best Media Info: As per the survey by the audio OTT platform, 44% of users pay for audio content, while 33% of these paying users spend more than Rs.300 per month on audio| Digital News ....
Around 44 per cent audio entertainment consumers are paid users with audio series getting highest traction among internet users, a survey by over-the-top (OTT) platform Pocket FM said on Tuesday. ....
According to a survey by Pocket FM, audio series has become the most popular audio content, preferred by 41% of internet users, followed by music (29%), audiobooks (20%), and podcasts (10%). The survey also revealed that users spend an average of 140 minutes daily on audio series, higher than music (67 minutes), audiobooks (35 minutes), and podcasts (50 minutes). ....