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Shoppers concerned about impact of growing 'shrinkflation' trend

Cash strapped British consumers are switching away from products which have been downsized by manufacturers in favour of buying products in bulk which offer better value for money.

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United Kingdom , Market Trends , Prepared Foods , Ransparency And Supply Chain , Food Safety , Consumer Price Index , Food Price Inflation ,

Arla eyes block butter category growth with new Lurpak size despite 'shrinkflation' claims

The dairy co-operative said the price per volume for its new 200g blocks has remained the same, but retailers have the final word when it comes to on-shelf pricing. ....

Nei Mongol , United Kingdom , Danny Micklethwaite , Arla Foods , Lurpak Slightly Salted , Arla Food , Retail Amp Shopper Insights , Butters Amp Spreads , Pricing Pressures , Arla Foods ,