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Advertising from startups going through a funding winter might have taken a backseat, but the most-watched franchise cricket league is bringing in ad revenues higher than its previous editions ....
Best Media Info: This move was a part of the campaign to showcase that while everything can be spoofed, the brand’s offers for this Black Friday are as real as they get| Marketing News ....
New Delhi [India], September 14 (ANI/PNN): Sports Brand PUMA India successfully carried out an exclusive photoshoot by bringing together ten women consumers to pose along with actor and brand ambassador Kareena Kapoor Khan, as part of its new Autumn-Winter campaign. The images from the campaign go live on PUMA's native digital platforms puma.com and PUMA shopping app, and shortly at select stores. In addition, Kareena took to her social media handles and put the campaign into the limelight. The ten chosen women were selected as winners from PUMA's #PropahLady Contest organised earlier this year. In March, PUMA had invited women across the country to participate in a first-of-its-kind complimentary professional photoshoot at its stores. Women had posed in PUMA's products, selected the images they liked best, and almost instantly saw themselves on puma.com as a catalogue model. PUMA put the spotlight and transformed the participants into fabulous influencers. The #PropahLady ....