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How startups can use PR in a recession

PR is seen as less critical and is usually subject to drastic cuts, especially with the current economic slowdown. However, here are four reasons why African startups should become smarter, more strategic and more intentional about using PR as a tool. ....

Claudine Moore , Africa Allison , C Moore Media International Public Relations , Crisis Communications , Mentorship Program , Managing Partner , Media International Public , Female Mentorship Program , Not Always , Showcase Your Leadership ,