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Web Marketing Association Announces the Winners of the 2022 Internet Advertising Competition Awards

The 20th annual IAC Awards recognizes the individuals and organizations responsible for the best in Internet marketing. The winnings of this top award. ....

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MoviePass co-founder Stacy Spikes turns to video games for next act

The PreShow app will essentially act as a broker of consumers’ time, he said. In exchange for watching a 15-minute “preshow,” a user will receive credits toward in-app purchases on Xbox or PlayStation, he said. Sometimes called microtransactions, the purchases are now an inevitable part of gaming, whether to get better gear in Fortnight or improve your player s jumper in NBA 2K.

The company is still working on setting its exact rates. Websites such as Swagbucks and InboxDollars similarly offer rewards in exchange for watching ads or filling out a survey.

But PreShow is unique in its focus on gaming. It also has patented technology that senses when a person is actually looking at a video on the screen something that was called out as “creepy” when Spikes launched a Kickstarter drive for the company in 2019. He defended the technology, saying PreShow does not collect any biometric data, and the app is an opt-in choice. ....

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Moviepass Co-Founder Stacy Spikes Launches Platform for Gamers

Stacy Spikes
Stacy Spikes company PreShow Interactive offers players the ability to exchange time spent engaging with branded content to unlock in-game currency.
Moviepass co-founder Stacy Spikes revealed on Thursday his latest project: PreShow Interactive, a mobile app that offers gamers the ability to exchange their time spent engaging with branded content to unlock in-game currency without interrupting their playing experience.
The currency that players unlock may be applied to many popular games across multiple consoles. Currently in Beta, the company has closed $3 million in seed funding led by Harlem Capitol, which will be used to expand its product and support new hires. ....

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MoviePass co-founder's PreShow Interactive raises $3M to expand into gaming – TechCrunch

MoviePass co-founder’s PreShow Interactive raises $3M to expand into gaming
PreShow Interactive is giving gamers a new way to earn in-game currency in exchange for watching ads a concept that’s become familiar in mobile games but hasn’t really made much headway on PCs or consoles.
The startup is led by MoviePass’ founding CEO Stacy Spikes. When I spoke to Spikes about PreShow two years ago, he was beta testing an app that provided users with free movie tickets in exchange for watching ads. But obviously, theatrical moviegoing has taken a big hit in the past year.
Spikes told me yesterday that he’d always hoped to bring the PreShow concept to four categories theatrical movies, gaming, subscription streaming and video on demand but the pandemic forced the startup to shift focus more quickly than expected and explore what a gaming experience might look like. ....

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MoviePass Cofounder Has New Service For Gamers

MoviePass Cofounder Has New Service For Gamers
The new service will let you opt-in to advertising and earn in-game currency in return.
MoviePass co-founder Stacy Spikes has a new venture aimed at gamers. Preshow Interactive will let you opt in to serving up advertising while you play, and in exchange you ll earn in-game currency.
The Preshow Interactive mobile app is currently in beta and converts time spent with ads into currency for a library of more than 20,000 games. Those include PC, console, and VR games. The company says it uses incentivized engagement rather than advertising that interrupts your experience, and has found in beta that most of its users prefer this method. ....

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