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Kibo Study: Younger Generations Show Increased Shift to Long-Term Online Shopping
Nearly One-Third of Gen Zers and Millennials Plan to Shop Less in Stores, According to Post-COVID Fashion Shopping Survey Report from Drapers and Kibo
DALLAS–(BUSINESS WIRE)–Kibo, a leader in unified commerce, today announced the results of a retail survey in partnership with Drapers, the leading authority on fashion retailing in the UK, which uncovered major changes in Gen Z and Millennial shopping behavior as a result of Covid-19. The study finds that younger adult generations have shifted their preference even more toward online shopping, and uncovers important elements of influence on their shopping habits. More than half of young adult shoppers, 30% of Gen Z and 36% of Millennials, plan to shop in physical stores less than before.