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In a study done by market research and data analytics company Milieu Insight, it was found that while 61% of Gen Z's are aware of TikTok shop, only 20% have shopped on it and only 11% have made an actual purchase. ....
'Did anybody notice the word “shoppertainment” getting used less in 2022?' asks Ogilvy's SEA vice president for Experiences as he talks about 'quieter changes' poised to have the loudest impact on the region's e-commerce landscape. ....
LAZADA’s highly-anticipated 11.11 Biggest One-Day Sale is back on Nov 11. The 10th edition of Lazada’s highly-anticipated annual shopping festival will offer Malaysian consumers lowest prices of the year across its wide assortment of products, including trendy fashion items, beauty products, electronic goods, and more. ....