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Virtual protest held on Roblox: How brands can ethically play on the platform

A virtual protest was recently held by children on online gaming platform Roblox. With its growing popularity as more than just a gaming site, here's how marketers can advertise ethically on the platform. ....

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Only 16% of Singaporeans shop on social media: Can TikTok Shop break through?

In a study done by market research and data analytics company Milieu Insight, it was found that while 61% of Gen Z's are aware of TikTok shop, only 20% have shopped on it and only 11% have made an actual purchase. ....

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Elon Musk to rebrand Twitter as 'X': Will it bring advertisers back?

Billionaire Elon Musk is set to make his biggest change yet to social networking platform Twitter as he looks to change its name to 'X' and remove the iconic blue bird logo. ....

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30 million and counting: Will Threads be the next playground for adland players?

With the introduction of Threads, the question now is if adland players will shift their focus to Threads and if it is a platform that will remain sustainable in the long run particularly as Elon Musk looks to sue Meta for the creation of the app. ....

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Analysis: BBC receives record complaints for Prince Philip coverage as viewership dips

Details
16 April 2021
Coverage of the death of Prince Philip, Duke of Edinburgh (pictured) dominated airwaves in the UK the past week, as BBC went all out to pay respects to the late monarch who passed on 9 April. This resulted in shows such as
EastEnders and
MasterChef being replaced with royal tributes,
The Guardian reported. Meanwhile, CNN said programming from BBC Four, including coverage of an England women s football game, was pulled to make way for coverage of Prince Philip s death. BBC said in a statement on its website that the Duke of Edinburgh s passing was a significant event that generated a lot of interest both nationally and internationally. It also acknowledged that some viewers were unhappy with the level of coverage given, and the impact this had on the billed TV and radio schedules. ....

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