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Sulwhasoo's parent firm and Shopee tie up to push growth of K-beauty in SEA

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18 February 2021
Korean beauty brand Sulwhasoo s parent company, Amorepacific, has inked a deal with Shopee to accelerate the growth of Korean beauty (K-beauty) in the online beauty category in Southeast Asia. This is an expanded partnership which will see Amorepacific driving data-driven strategies, joint marketing efforts and more co-branded collaborations. The beauty brand also aims to expand the coverage of its current portfolio of brands on Shopee to more markets, in order to meet untapped demand and provide more assortment to consumers. These brands include Sulwhasoo, Mamonde, Ryo, Mise en scene, and Etude.
Starting with Sulhwasoo, Amorepacific will be launching its first regional campaign for the brand on Shopee Premium this April, to drive online sales and premium category growth on eCommerce. This follows the exemplary performance of Sulwhasoo’s launch in Indonesia, Vietnam and Thailand on Shopee last year, the ....

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Amorepacific inks Memorandum of Understanding with Shopee to boost growth of K-beauty and reach more beauty shoppers in Asia

Amorepacific inks Memorandum of Understanding with Shopee to boost growth of K-beauty and reach more beauty shoppers in Asia
2021年02月15日10:45
Partnership will also aim to drive premium category growth with launch of Sulwhasoo regional campaign on Shopee Premium
SINGAPORE - Media OutReach - 15 February 2021 - Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, and Amorepacific, Korea s leading beauty company, have signed a Memorandum of Understanding (MOU) to strengthen regional partnership and accelerate the growth of K-beauty in the booming online beauty category in Southeast Asia. This year, Amorepacific will not only be focusing on growing its online presence in Southeast Asia, but have also included Taiwan as a new market within the partnership to boost its reach and share in the wider region. ....

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Shopee details how beauty brands could benefit from expansion drive

South East Asian e-commerce firm Shopee is eyeing a golden opportunity to tap into previously hard-to-reach demographics, opening up new opportunities for beauty brands on the online platform. ....

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Expensify Releases Annual Spend Trends Report With Insights Into the Biggest Business Expense Patterns of 2020

News Category Global Banking & Finance Reviews
Expensify Releases Annual Spend Trends Report With Insights Into the Biggest Business Expense Patterns of 2020
Expensify Releases Annual Spend Trends Report With Insights Into the Biggest Business Expense Patterns of 2020
Expensify, the worlds most popular preaccounting platform, published its annual Spend Trends report today, which investigates how business expenses shifted over the course of 2020.
In the first quarter of the year, business travel services such as Uber, Lyft, Marriott, and Hilton held their usual spots among the top 10 most popular expenses. The airline industry, however, was absent from the list and already starting to show signs of decline. From February through March, airline receipt volume plummeted more than 60%. ....

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Shopee ramps up initiatives to adapt platform to changing consumer base

Shopee ramps up initiatives to adapt platform to changing consumer base
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