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You Can Now Shop Canadian Brands Via Livestream
The Canadian Arts and Fashion Awards (CAFA) has announced a new way to shop Canadian brands this holiday season: livestream shopping.
The organization partnered with Montreal-based live shopping service Livescale to offer the service, which will live on its recently launched Shop Local Labels platform. Consider it a marriage between old school TV shopping channels and IG livestreams – you get the best of both worlds: direct shopping and the ability to interact with your hosts.
“Now more than ever we need to support all of our local brands and businesses or they will disappear,” says Vicky Milner, president of CAFA, in a statement. “Shop Local Labels, gives Canadians a single and convenient platform to discover a multitude of incredible businesses, brands and talented designers. Partnering with Livescale to add live shopping events to the experience is another timely and effective way to help ensure these brands ar ....

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