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After Lidl v Tesco: Business branding may seem like a snoozefest, but get it wrong and it may cost you

After a legal battle of Lidl v Tesco, trademark disputes are at the forefront of people's minds as the thought of expensive litigation looms ....

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How do you know when you have a brand advantage?

By Sholto Lindsay-Smith, founding partner and director of brand strategy at Industry, an international brand and business consultancy. As the management ma ....

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