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Market trends point to bright future for retail media networks: Expert panel

There’s a lot to attract brand advertisers to retail media right now, states Gal Shivtiel, Managing Director of Great Ideas Group UK. ....

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Market trends point to bright future for retail media networks: Expert panel

Market trends point to bright future for retail media networks: Expert panel. ....

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Fewcents raises $1.6M to help publishers take payments for individual articles, videos and podcasts – TechCrunch

Fewcents raises $1.6M to help publishers take payments for individual articles, videos and podcasts
Many publishers are focused on converting visitors to subscribers, but there’s another important bracket: people who want to view a premium article or video, but not enough to sign up for a subscription. Fewcents, a Singapore-based fintech startup that enables publishers to take “micropayments” for individual pieces of content, announced today it has raised $1.6 million in seed funding.
Fewcents can be used to monetize articles, video and podcasts. It accepts 50 currencies and is meant to serve as a complementary stream of revenue to advertisements and subscriptions. Its current clients include India’s Dainik Jagran, which has a readership of 55 million; Indonesian news site DailySocial; and streaming video site Dailymotion. The company, which monetizes by sharing revenue with digital publishers, also struck a partnership with Jnomics Media to expand in Europe. ....

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Analysis: Can airasia food's aspirations in SG take flight amidst stiff competition?

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19 February 2021
AirAsia s food delivery platform airasia food has hit the ground in Singapore, charging a commission rate of 15% to merchants which group CEO Tony Fernandes touts as the lowest commission rate in town . The platform was initially launched last May as OURFOOD but rebranded to airasia food as part of airasia.com s super app.
As part of the launch in the Singapore market, airasia food is on the hunt for F&B operators to sign up as merchants, offering a special sign-on rate as low as 8% for the month of March. According to Fernandes, this enables merchants to earn more while having full control over their menu, pricing and easy access to data aside from being able to communicate directly with their customers. ....

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