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Will the pandemic-induced shift in consumer-taste see a spurt in brand-endorsements by low-profile performers like Ashwin and Rahane?

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Will the pandemic-induced shift in consumer-taste see a spurt in brand-endorsements by low-profile performers like Ashwin and Rahane?
February 18, 2021, 9:26 AM IST
A journalist who has lived all over India and is now based in Bangalore
Just 12 months ago before the coronavirus became a universal household name, an Indian international cricketer’s brand equity (value) was indubitably enhanced by the glamour quotient. Granted, the high-profile Virat Kohli has for some time been at the top of the tree not just in terms of the number of runs but also the endorsements that came his way in such a stream that all he had to do was screen the ones he wanted and shelve the rest. There was also the glamour quotient of being a young, good-looking persona who was married to a Bollywood star. How much the glamour would have enhanced the brand equity of the hugely successful cricketer Virat Kohli is a question ad ....

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Krunal Pandya, Hardik Pandya's father passes away; Kohli, Tendulkar offer condolences

Krunal Pandya, Hardik Pandya s father passes away; Kohli, Tendulkar offer condolences
Hardik, who had returned after a limited-overs series against Australia, was at home at the time of his father s demise
BusinessToday.In | January 16, 2021 | Updated 14:13 IST
Hardik Pandya and Krunal Pandya with their father, late Himanshu Pandya (Image: Twitter)
Indian cricketers Hardik Pandya and Krunal Pandya s father Himanshu Pandya passed away due to a cardiac arrest on Saturday morning. Himanshu suffered a cardiac arrest and could not be survived. Hardik, who had returned after a limited-overs series against Australia, was at home at the time of his father s demise.
His elder brother and skipper Krunal Pandya has left the bio-bubble created for Syed Mushtaq Ali Trophy in Vadodara. Baroda Cricket Association CEO Shishir Hattangadi told ANI, Yes, Krunal Pandya has left the bubble. It is a personal tragedy; Baroda Cricket Association mourns the loss of Hardik and Krunal ....

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Whatmore not to take up Baroda assignment | Vadodara News

Former Australian cricketer Dav Whatmore
Vadodara: Three weeks before they go into an important national T20 cricket tournament, the Baroda cricket team has been left in the lurch.
Former Aussie cricketer Dav Whatmore, who was hired as head coach of Ranji team by Baroda Cricket Association (BCA), has said that he won’t be taking up the assignment.
A BCA statement said that Whatmore won’t be able to take up the assignment due to visa/immigration embargo on travelling to India on business visa due to Covid restrictions on travel.
He informed BCA CEO Shishir Hattangadi about his unavailability a couple of days ago following which the latter sent a mail to the apex council members on Friday. ....

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